I remember when I first started blogging back in the day on a platform called Xanga (am I dating myself here?). It was a platform where you could create a profile and write daily entries, similar to today’s Blogger and Medium. I had always enjoyed writing and I found it therapeutic to release my inner thoughts and share my viewpoints with the world. As I became busier with college I let blogging fade into the background… I’m sure my account still exists somewhere but I can’t even tell you what my screen name or URL is (probably for the best).
How Starting a Blog Has Opened Up Countless Job and Partnership Opportunities
The Evolution of My Personal Blogging Journey
I didn’t start to blog again until mid-2016 when I decided to quit my corporate job and travel the world. I started a travel blog called Happynfull (my domain expired and it’s since vanished – oops!) where I documented all of my travel tips and advice through photography and stories. I started it because my friends would always ask me for sightseeing and food recommendations, and instead of repeating myself, I gave them a comprehensive report, complete with links and pictures. I was able to be creative and informative and it was an outlet that allowed me to learn new skills such as marketing, social media, partnerships, digital collaborations, SEO, Google rankings, etc. I even made money off of my 6-month old blog through affiliate links and sponsorships.
The reason why I let it die though is because while it was something I enjoyed, my real baby was CultiVitae! 😉 I found myself able to write countless articles on personal development and professional development topics. Since I started blogging here in January 2017, I’ve been very consistent in publishing one article per week – sometimes two. I find myself smiling when I open up a new blank Word document, hit play on my Discover Weekly Spotify playlist, and sip my latte between completed paragraphs. (Cheesy fact: I’m smiling right now.)
How Starting a Blog Has Opened Up More Job and Partnership Opportunities
It’s now been about 11 months since I’ve consistently started publishing articles out there. As of the past two months, I started to consistently receive various emails from companies asking if:
- I would be interested in learning more about new roles or positions
- I would like to review books or products
- I would be willing to advertise
- I would be interested in speaking
- I would like to collaborate or partner for events
While the last four bullet points are geared as benefits for entrepreneurs, I would like to focus on the first bullet as it benefits job seekers. Hiring managers are impressed when you can demonstrate your knowledge and your passion outside of a resume. If you don’t enjoy writing, that’s okay, you can also showcase your knowledge and passion through mediums such as YouTube (video), Podcasts (speaking), or portfolio work (if you’re a creative with visuals). The point is, actions speak louder than words and you will stand out from the pile of applicants if you can showcase your enthusiasm for your industry and topic.
Starting a blog has also given me a channel and excuse to network with people I admire. I recently connected with the CEO of a company I am impressed with and asked if I would be able to feature them in my upcoming article. That started a dialogue that I would never in a million years think I would have.
Blogging has also helped me contribute articles to companies like The Muse and Elephant Journal as they requested previous writing samples. At the time, I didn’t have anything published anywhere on the internet except my blog… and they accepted it!
First Steps to Take in Establishing Authority
If you’re thinking, “This all sounds great but I don’t want to put in the time and effort to start and maintain a blog or channel,” that’s 100% okay. You can start a hobby channel on any of the platforms I stated earlier. You’ll just want to make sure you have at least three published posts so if you do use the platform on your CV or during an interview, you can have multiple samples for review.
YouTube, Medium, LinkedIn Pulse, WordPress, and Quora are all free. Your goal is to share helpful advice and content so that employers can potentially view your wisdom when they Google search your name. We have so many tools and resources available to us in today’s world – just think about where your industry or niche hangs out and pick one platform to start chiming in on.
The Key Ingredients for Starting a Successful Blog
Research and Setup
For those that are looking to start a successful blog, read on. Unlike my Xanga days, when I started Happynfull and CultiVitae, I treated both blogs as a business. I knew right away I was going to invest in a domain name, a hosting platform, and a WordPress theme. I conducted a ton of research on SEO, affiliate links, Google rankings, backlinks, no-follows vs do-follows, the power of Pinterest, and whom to collaborate with. A lot of people say “just start”. This is great if you want a blog to be a hobby, but if you want to actually rank in Google searches and monetize your blog, it helps to do research in advance and make sure everything is set up properly.
Persistence and Dedication
Persistence and dedication are probably the two most important ingredients. When you start looking at Google Analytics, you’ll feel discouraged. You just wrote an amazing article and you have 1 view on the post: yours. I want to emphasize Rome was not built in a day.
Bloggers and websites take time to build traffic and recognition. The more articles you post with the right SEO tags, the more searchable you become. What’s amazing is I have some articles I wrote over six months ago that still consistently bring in daily traffic to my website. Writing a strong post is like receiving royalties!
Don’t be discouraged if your traffic isn’t growing, just keep writing, sharing, and analyzing. Eventually, your traffic will come.
Expertise and Passion
To become a successful blogger, you must write about a topic that you’re an expert in and have passion about. When I say expert, I don’t mean you need to be able to teach this stuff at the professor level. You just need to know more than the average person. And passion is really important because sometimes you’re going to wonder what the point of blogging is (especially in the early stages). You’ll need a topic that excites you and you would share with the world even if your mom is the only other person who reads it.
Start a Blog Today so it Leads to More Job and Partnership Opportunities Tomorrow
In sum, start today and take action. Do you enjoy writing, speaking, or making videos? Pick a platform you can share your knowledge and expertise in. Becoming a thought leader takes time, but if you let people search for you or share your helpful content, you’ll be surprised at the opportunities that open up with a bit of dedication and persistence.
Good luck!

This is a very inspirational post! I’ve been working hard on my blog and I have to say the hardest part is getting the brand out there, and getting traffic to the site. It’s coming along though and I know consistency is key! I’m looking forward to seeing how your blog grows over the next year.
Kendra thank you for the comment! Yes, consistency, patience, and determination is the name of the game!! I can’t wait to see where YOUR blog is in a year from now! 🙂
Good stuff here! I’ve been blogging for 8 years and you are so right….it’s very important to be passionate about whatever you blog about. If you aren’t it shows quickly and it’s hard to get any loyal fans. The other thing that has been key to being successful is figuring out how to serve my audience and post things that help the needs they have. That’s made a big difference in how well my blog has done!
Yes, so true! I find blogs that provide some type of advice/tips/how-tos outperform personal stories. But I think it’s also helpful for a personal blog to have some personality to it… so balancing and infusing both are critical. Congrats on 8 years!!!! Now that is dedication.
I have been really discouraged before after writing what I thought was a wonderful article and I didn’t get any views that day. Persistence and dedication is definitely the key as that same article is now one of my most viewed! Great reminder that Rome wasn’t built in a day!
What a wonderful story and personal testimony to share! Congrats on keeping up with it and not letting discouragement outweigh the possibilities.
Great post! Continue to inspire other bloggers who are hesitant to start blogging. Thanks for sharing!
Thanks, Helen! 🙂
Your post has encouraged and motivated me to keep moving forward with my work… your tips and advice are much appreciated!!
I’m so glad you found this encouraging and motivational – you got this!
Thank you for sharing your journey with us. It is always wonderful to discover the steps others have taken as they follow their path. I am sure more is ahead and look forward to reading it all. Best wishes💕 Emma, PathofPresence
Thanks, Emma! I love how supportive the blogging community is. It’s really something magical.
Really great post. I’ve had my blog for almost a year and it took me almost that time to really get the hang of it. Some came from other bloggers and the latter is trial and error.
Yes… just with anything, you just gotta start! Trial and error is kind of fun though not going to lie, switching themes and rebranding was a hefty task… but in the end its all worth it! 🙂
It’s amazing how much persistence has made a difference in my blogging. Readers like consistency and when I ignore the “I’m too busy” type comments and persevere it makes all the difference.
Yes! Consistency is huge. It’s really discouraging when you see the last post by a blogger was 3 months ago.. you assume they have shut down and don’t subscribe. Recency also helps with Google rankings! 🙂
Thanks for sharing your journey, I been blogging for less than four months and it’s been amazing. I haven’t accepted any offers just yet, but it’s great to hear about your success
You’re on the right path and welcome to the wonderful world of blogging!
This is a fab post. You’ve made a lot of progress in your journey.
Thank you, Crystal!
Can I just say that I love the name of your blog?! And thank you for sharing your journey, really inspiring!
Aww shucks! Thank you, Bria! I always get shy when I say the name because most people can’t pronounce or read it… but I love play on words and am thrilled you get it! haha.